The Rise of THC Infused Beverages
January 2, 2025
THC Infused Beverages: The Refreshing Alcohol Alternative
You may have heard terms like “sober-ish” or “damp drinking” popping up lately—and for good reason. Many young adults are cutting back on alcohol and exploring alternatives. Gen Z drinks 20% less than millennials did at the same age, and a growing number are abstaining from alcohol altogether. Even millennials are scaling back compared to Gen X and Boomers.
But drinking less doesn’t mean these groups are socializing less. Instead, many are finding their buzz with THC infused drinks, which are quickly becoming a favorite among Gen Z and millennials, who now make up 38% of the cannabis market.
A Healthier, More Controlled Experience
One of the biggest reasons young adults are reaching for THC seltzers and other infused drinks is their ability to avoid hangovers and next-day regrets. We’ve all been there: waking up after a night of drinking and thinking, “Wait… did I say something embarrassing?” Unlike alcohol, which disrupts sleep, cannabis may actually improve it and help relieve stress and anxiety rather than add to it.
Cannabis infused drinks also offer a healthier alternative. With fewer calories and smaller quantities needed to feel the effects, these drinks align with wellness-focused lifestyles. They also provide a smoke-free, vape-free way to enjoy cannabis—ideal for those looking to avoid the potential downsides of inhalation.
Plus, cannabis in liquid form delivers a more controlled experience. Unlike edibles, which can take 30 minutes to 2 hours to kick in, infused beverages are absorbed faster, allowing effects to be felt within 10–15 minutes. This helps prevent the all-too-familiar “the edible just hit” moment that can catch people off guard.
A Familiar Way to Partake
THC infused drinks provide a comfortable, familiar way to engage socially without alcohol. Much like how a shot differs from sipping a cocktail or a glass of wine, infused seltzers offer a customizable experience.
They even look the part, coming in bottles and cans similar to alcoholic beverages. This makes them a discreet and easy choice for parties, where they blend right in and help you sidestep the inevitable, “Why aren’t you drinking?” questions.
Try Anytime Seltzers
Anytime is now an award-winning brand, winning 7 awards at America's Best Spirit competition. We’ve partnered with a local brewery to ensure every batch is consistent, high-quality, and delicious. And we always third-party lab test our product to ensure consumer safety.
Our Anytime seltzers are:
- Zero calories
- Made with natural ingredients
- Available in four refreshing flavors: Mango, Lime, Strawberry Kiwi, and Raspberry Lemonade
Whether you’re looking for a single can to try or a 4-pack or 24-pack for your next sober-ish gathering, Anytime seltzers are the perfect addition to your social scene.